The year of great changes becomes a success

During this financial period, Hygga got back to the basics and focused particularly on the profitability of its dental clinic which provides outsourcing services to the City of Helsinki. The Hygga Flow system, which was developed by Hygga to save valuable health care resources, was widely adopted by Finland’s new wellbeing services counties, and the company is taking strides in its internationalization efforts.

The year 2023 got off to a tumultuous start with Hygga’s CEO and the manager of the dental clinic located in Kamppi, Helsinki, leaving their positions almost at the same time. The new CEO was found inside the company, as Christoffer Nordström, who had previously served as Chief Digital Officer, was selected for the task. During the first quarter, Hygga and its new CEO focused on the dental clinic operations and reorganizing the management. The focus was particularly on operational management and data-based measurement, and results were gained very swiftly.

Investing in personnel pays off

The big picture required substantial changes and new thinking across the board. Investments were made in clinic management and supervisory work to make Hygga better equipped to recruit professionals in the highly competitive field. Staff satisfaction and comfort are now key focuses, which has also required investments through the new pay model, for example. On the other hand, Hygga has noticed that investing in personnel increases profits – the clinic already became profitable in March. More than 50% of the clinic’s net sales come from the City of Helsinki and the rest from private customers.

Hygga Flow is generating interest in Finland and across Europe

The service business focusing on the Hygga Flow ERP system gained a new CBO at the beginning of September. In addition to oral health care, fields such as basic and special health care  are interested in Hygga Flow, and the public sector has adopted the solution widely for oral health care in Finland.  In Sweden, the county of Örebro is already using the system for oral health care, and a pilot agreement was signed with another county last year. In 2024, Hygga Flow will be piloted for the first time for specialized health care in Belgium at the Roeselaren AZ Delta hospital. At the same time, the pilot is the first trial of the system for the purposes of radiology.

Hygga Flow is based on the idea that patients are provided with the treatment they need in one go. This saves in back-and-forth travel costs and treatment room cleaning. The ERP system increases the efficiency of patient care and saves resources but is also a highly responsible solution at the same time. For example, in Örebro, Sweden, Hygga Flow received the county’s environmental award. In this financial period, Hygga’s overall responsibility efforts were focused on human wellbeing, without forgetting other essential factors.

The future seems promising

The most significant successes of the year were experienced in finding a focus and in the management team’s spirit of pulling together . These were also reflected in the staff satisfaction. Overall profitability was also better at the end of the financial period. Panostaja’s team has been actively involved in the development of Hygga’s financial processes and has financed the operations in an occasionally challenging situation.

The year 2024 appears promising for Hygga. Hygga Flow has sparked a lot of interest among Finnish public sector operators, because all of the new wellbeing services counties are having difficulties with sustainability and long waiting times. There is also demand on the international markets, which is indicated by good pilot results and new initiatives. The profitability of the clinic business is expected to improve, which is why the new financial period is anticipated to be a good one. Despite the changing situation, Hygga is on a path of growth together with Panostaja.

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