Integrating an ecosystem approach into Oscar’s operating methods

In the spring, the coronavirus impacted the company’s business and adaptation measures were needed in the form of lay-offs, for example. Later in the spring, a growing trend was once again achieved, and new recruitments were initiated.CEO Riikka Kivimäki assumed her position in August. Toward the end of the financial period, the Oscar team in Tampere moved to new premises. The state-of-the-art premises support a modern way of working under a hybrid model. The increased number of group work spaces at the new location enables more efficient collaboration with in-house staff, customers and other parties.

The coronavirus emergency forced Oscar to reconsider its processes, which led to increased efficiency in customer projects. Customers’ changing needs generated a demand for different kinds of products. For example, new online shops springing up during the coronavirus crisis led to increased demand for the Oscar eCommerce suite. The shift in demand also changed the direction of product development to some extent. The outlook for 2021 seems bright. The market is expected to continue to develop favorably despite the unstable situation.

The operating environment is changing, and Oscar is a firm believer in an ecosystem approach, which involves closer cooperation with partners, customers and other interest groups. Within these ecosystems, information is shared freely and the ultimate goal is always to provide the best possible end result for everyone involved.

Committed employees provide an excellent customer experience

Oscar’s most important resource are its employees. Over the course of its second full financial year in Panostaja’s portfolio, Oscar has done well in utilizing the services offered by Panostaja to improve employee development and well-being. In 2021, Oscar will focus on developing the customer experience. Many of its internal development projects are specifically focused on improving customer satisfaction, which is an endeavor in which people play the most important role.