The digital lessons learned in the spring are here to stay

The coronavirus outbreak in the spring and the discontinuation of the brokerage of consumer light fixtures dragged Helakeskus’ net sales down. Business remained profitable, however, thanks to careful cost management and a wide selection of products, in particular.

In March, the coronavirus emergency forced Helakeskus to temporarily halt customer visits, which are very important for its business operations. All contact with customers and clients was primarily handled remotely. The experiences were surprisingly good, and Helakeskus took a step toward digitalization. After the holidays, customer visits were resumed, but the digital lessons learned in the spring are here to stay.

Helakeskus wants to provide its customers with the best and most extensive product selection possible. As a result, Helakeskus introduced a variety of new products over the course of the year, including a selection of light fixtures, basins and handles. Customers now have even better opportunities for finding more products to suit their needs. The new website was opened in September, and the online shop will be launched in 2021.

Excellent service, a wide product selection and competitive prices lay the groundwork for a good customer experience

The coronavirus crisis is still casting a shadow of uncertainty over the coming year. That being said, the current market demand is moderate. Helakeskus is continuing its development measures, and the company is internally focusing on updating its ERP system.

Helakeskus believes in solid brands, high quality and the functionality of products. The persistent goal is to improve the profitability of the company’s customers by means of a competitive product selection and the right product solutions selected with help from Helakeskus’ expert staff.

In terms of construction, the total market is expected to shrink slightly in 2021. The coronavirus situation is also adding to the general uncertainty. However, there is still plenty of construction in Finnish growth centers, which provides plenty of opportunities. Helakeskus is well-positioned for the coming year.