Development takes strides in the product business and internally

In its 20th anniversary year, Oscar Software moved forward in line with its strategy, increasingly shifting from project delivery to product business. The Oscar P1 ERP system is the flagship of the company’s SaaS transition.

The early part of 2025 was commercially somewhat slower than expected for Oscar but, from spring onward, the pace picked up and the rest of the year was much busier. Among Oscar’s customers, the economic situation in the wholesale sector has been particularly difficult while the conditions in the industrial sector improved, especially toward the end of the year. Oscar’s annually recurring revenue, or ARR, improved at a good pace throughout the year.

Oscar Software celebrated its 20th anniversary together with customers and partners at the Oscar Gala event in spring 2025. Oscar also implemented the “Lupa Kasvaa 2.0” (Permission to Grow 2.0) campaign for its existing customers, with development themes focused on a number of long-term customers. The previous corresponding campaign was aimed at new customers, and to celebrate the 20th anniversary, the focus was on thanking existing customers.

The growth of the ARR stock despite the challenging market situation was an important achievement.

Oscar P1 paves the way toward product business

One of the main themes of the year was the strategic development of the ERP system Oscar P1. The initial pilots of the system were carried out in June, and Oscar P1 went into production for the first time in December. At Subcontracting Fair Finland in the fall, Oscar launched the Oscar P1 production control solution, which is a new, real-time way to manage production. Customer feedback on the Oscar P1 has been positive, and it is important for Oscar to listen to its customers as part of further development.

Oscar Software managed to acquire 60% more new customers than in the previous financial year. This development reflects the refinement of the product and its deployment models, as well as a positive development in competitiveness. In addition, the shift from project-centric delivery to a focus on the product itself has lowered the cost of deployment for customers.

New internal policies bring clarity and results

During the year, the company carried out an internal organizational change, moving from a business-oriented approach to a process organization. At the same time, Oscar’s strategy was also specified. All projects, their objectives and indicators, down to the level of teams and individuals, are now derived from the strategy, allowing for an even more consistent approach than before. The company also moved to new premises in Tampere in December.

In 2025, Oscar made the switch to a larger data center partner. The change will allow the company and its customers to benefit from a significant boost in proficiency. The new data center is also carbon neutral, which is an important environmental achievement.

In addition, Oscar introduced anonymous recruitment to ensure that the best people are recruited to the team. Oscar Software wants to continue to be a responsible, stable and reliable employer.

Building growth in 2026

During the past year, Oscar Software has received strategic support from Panostaja. Panostaja’s Development Director Heikki Tukiainen, who is a member of the Board of Directors, has brought his experience and insight to product development and the use of artificial intelligence, among other things. Oscar also carried out a product development audit with the help of Panostaja.

The projected growth for 2025 did not materialize until the end of the year, but Oscar Software is making active efforts to make 2026 a year of growth. In 2025, the company underwent major structural changes, and 2026 will be a year of continuous development. Investment is particularly focused on Oscar P1, with larger-scale customer deliveries starting as soon as early 2026.

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