The divestment of the clinic business was the most significant event in a challenging year

Hygga’s 2025 was a challenging year for both the clinic and service businesses. In difficult situations, the organization has demonstrated its ability to respond to challenges. The most significant event of the year was the agreement on the sale of the clinic business to PlusTerveys Hammasklinikat Oy.

The clinic business deal was closed

Hygga’s clinic in Kamppi, Helsinki, performed well throughout the year, and the number of customers increased as expected. However, after the summer, the number of public health service vouchers collapsed for several months, reducing the number of customers. The number did not recover until November.

In October 2025, Panostaja announced that Hygga’s clinic business will be sold to PlusTerveys Hammasklinikat Oy, and that the transaction will be completed in 2026. The sale of the clinic business was a strategic objective, the opportunity for which arose slightly earlier than expected toward the end of 2025. The deal was prepared in record time. It was a major effort in which Panostaja was closely involved and provided assistance. Hygga received concrete, weekly support for the process, especially from the financial team at Panostaja.

Hygga’s clinic business has been owned by Panostaja since 2015. The long collaboration between Hygga and Panostaja on the clinic business has gone through several phases, the most recent of which was the return to private clinic operations, carried out with the management. Once the transition was complete, divestment was a natural next step. The Hygga Flow service business will remain in Panostaja’s ownership.

Major distribution agreement in the service business

The service business contracts amounted to one of the successes of the year. Hygga signed an extension agreement with a major customer in Sweden and a new distribution agreement with a major actor in Finland toward the end of the financial period. The domestic agreement brings significant new potential for 2027.

The service business has reflected the challenging situation in the wellbeing services counties. The Hygga Flow ERP system has been used by the wellbeing services counties, but public sector adaptation measures and discontinued agreements have led to a significant reduction in service business net sales.

The service business has had to adjust and reduce staff numbers with decreasing demand. Throughout the year, Hygga has taken care of the well-being of its personnel and worked systematically to improve employee satisfaction in a changing environment. Staff satisfaction remained high throughout the year.

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