Profitability development and strategy work

In 2025, Grano managed to strengthen its market position despite the weakening economic trends. The challenge of reduced demand, which has a particularly strong impact on market leader Grano, was actively addressed. Grano improved its profitability in 2025 in a number of ways, including streamlining production and restructuring. Growth targets for the year were missed, but profitability was maintained at a good level. The year was also marked by the preparation of a new strategy focusing on the future growth areas of Grano.

In fall 2025, Kimmo Kolari, the CEO of Grano, stepped down from his position, and Mika Vihervuori, DI, took over as the new CEO in October. The strategy work kicked off in the spring continued intensively under Vihervuori’s leadership for the rest of the year.

We believe that graphic communication will grow and develop in the future.

Panostaja as a sparring partner and promoter of sustainability reporting

Panostaja has acted as a sparring partner for Grano throughout the year, and active discussions have taken place on development issues, among other things. In 2025, Grano has specifically addressed sustainability issues in the context of preparing Panostaja’s sustainability report. For example, data quality has been improved. Panostaja’s processes have guided Grano in developing its sustainability reporting practices.

Panostaja has supported Grano through persistent guidance and stable ownership. In a challenging market environment, Panostaja has offered its backing and vision in board work and management support.

New strategy points the way to growth opportunities

The growth of digital media has meant weaker demand for the graphic communication services offered by Grano. Grano is a strong believer that graphic communication will continue to play an important role alongside digital media in the future, and that the field boasts potential for development and growth. In 2026, Grano will be guided by a new strategy with two growth areas: visibility and packaging business.

The visibility business covers comprehensive solutions for graphic communication. In 2025, Grano provided all of the graphic visibility solutions for EuroBasket 2025, from tapes and posters to digital screens. There is a growing need for these services among our customers, and Grano wants to be even better at them.

In the packaging business, Grano is investing in a new gluing line to manufacture products even more efficiently and produce packaging for the pharmaceutical industry, for example. Grano also sees opportunities for growth in this business area.

In 2026, an organizational change will also be implemented, with the aim of making Grano more customer-centric rather than production-oriented. The new strategy has been positively received by staff, and the new operating model has gained support.

In addition to the strategic priorities, Grano will continue to focus strongly on improving profitability in 2026. Small growth is expected for the coming year, and the market is showing tentative signs of recovery.

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