Persistent change efforts in a challenging market situation

For Grano, the year 2024 continued in a difficult market situation that kept customer caution high with regard to procurement decisions. In January, the company initiated change negotiations to improve profitability and strengthen competitiveness. The negotiations were concluded in March, and 56 work tasks had to be discontinued as a result.

In part, the measures are elements of Grano’s longer-term operational development and structural streamlining efforts. The adaptation measures continued in the fall season in the form of structural and organizational changes as well as other cost-saving procedures. The aim of the changes was to achieve MEUR 4.5 in annual savings. The market situation and demand are expected to improve in 2025.

Our long-term change efforts and investments in responsibility will create a good foundation for the coming year.

Customer-oriented strategic development

This year, Grano celebrated its 10th anniversary. The company was born in 2014 with the merger of Kopijyvä and Digital Media Partners. Multiprofessional expertise in marketing, print products and technologies as well as a strong customer focus have formed the common thread for Grano’s strategy.

In 2024, Grano continued to carry out its strategy with the focuses of developing the Grano 360 range of service solutions, increasing the packaging and labels business, and optimizing production and processes. The company has also initiated multiple measures to increase its net sales.

Responsibility and artificial intelligence as the themes of the year

Grano has been engaged in systematic high-level responsibility work for a long time. The company aims to be the most environmentally responsible operator in its field. In October, all of the work was rewarded with a golden EcoVadis label. The valued accolade is an indication that the company is committed to continuously develop responsibility work. As an acknowledgement of the investments in social responsibility, Grano was also granted the ISO 45001 certificate for occupational health and safety.

Grano’s second core theme for the year was artificial intelligence – the company set out to build its own AI strategy in the spring of 2024. The strategy covers developing the company’s internal and external operations through AI. Grano will utilize AI particularly to develop new products and services and to support its operations in the customer interface.

Panostaja provides support in the midst of changes

Over the course of the challenging year, Grano was engaged in active dialogue with Panostaja. The difficult market situation required commitment to making changes, and Panostaja has supported Grano through persistent guidance and stable ownership. Grano has been actively involved in Panostaja’s management coaching, which has provided concrete tools for management work.

Grano will be entering 2025 with confidence. The expectation is that the abatement of inflation and the development of the market will turn demand to an upward trend. The company is on a good path and actively developing its operations. The structural change efforts and the staff commitment to business development will create a good foundation for the coming year.

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